9/20/2023 0 Comments Rolando rodriguez bandachand 1,050 global member companies representing 150,000 diverse people reopen the industry, launch CinemaSafe protocol standards, negotiate with studios, and promote the love of watching movies on the big screen.Īt Marcus Theatres, Rodriguez encouraged his team to find new revenue streams (curbside popcorn, Parking Lot Cinema, advanced online ordering) while the company’s 89 theaters across 17 states were closed due to government guidelines. He was elected chair of the National Association of Theatre Owners and to the board for the Global Cinema Federation. When his family moved from Cuba to the United States, his first job was as a theater usher, an industry he has left only briefly since.ĭuring the pandemic, Rodriguez has remained at the forefront of the challenges faced by the movie theater industry. Rolando Rodriguez has always loved an escape to the movies. Graduate degree/university: Rockhurst University.Undergrad degree/university: Eckerd College.Number of years working in your current industry: 40.
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